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Profiles

Camilla SugdenCamilla Sugden

Leadership and Coaching Specialist in Asia and INSEAD Programme Director

Camilla is a highly experienced coach who specializes in working with board level executives and senior management in Asia. Her clients are predominantly multinationals in the finance, IT, telecommunications, manufacturing, healthcare, luxury goods, professional services and leisure industries.

Specialisations
In her coaching engagements, Camilla addresses both the emotional and intellectual aspects of good leadership. The former includes building relationships, engaging people and developing cultural flexibility. The latter includes the articulation and implementation of strategy, problem-solving and managing transitions, either into new roles or to change gear within an existing role in order to manage business expansion and growth.

Professional
Camilla offers a deep understanding of doing business in the region, having lived in Asia for over 20 years and worked as a senior manager for Reuters in London, Tokyo, Hong Kong and Singapore. She has been coaching full time for the past eight years and is accredited with several leading coaching institutions in the US, including the Alliance for Strategic Leadership. Harvard Business Review rated her as one of 140 leading coaches for their Survey of Executive Coaching (January 2009).

Camilla is a Programme Director for INSEAD’s Global Leadership Center, coaches on INSEAD’s Leadership programmes and has previously coached for the Centre for Creative Leadership. She is also a member of the European Coaching & Mentoring Council, a certified practitioner of the Myers Briggs Type Indicator assessment system and a practitioner in Neuro-Linguistic Programming.

Due to her specialization in working with the regional offices of Fortune 500 and FTSE 100 companies, Camilla travels to most of the major commercial centres in the Asia. She has presented on leadership theory to several leading business organizations in the region.

Camilla has an MBA from INSEAD and an MA from Oxford. She was awarded scholarships at both institutions.

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Key sessions include:
Personal Impact, Presence and Influence
Professional Negotiating Techniques
Advanced and Basic Selling Skills
Presentation Skills for Quivering Wrecks
Virtual Leadership and Management Skills
Networking Skills - How to “Work a Room”
Sales Management
Exhibition Skills Training
Cold Calling for Chickens

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